What is the most basic of Basic Care?

1. Keeping the skin clean.
2. Moderate exfoliation to remove build-up of dead cells and to trigger a gentle renewal process.
3. Protecting from the damaging effects of the sun and other environmental hazards.
4. Assisting the skin to retain its moisture, especially in the eye contour and other areas that quickly dry out.
5. Nourishing the skin from within by employing the principle of osmosis, rather than “feeding” the skin from the
6. outside.
7. Respecting the natural physiology of the skin by choosing the mildest and most appropriate products possible for your skin type.

NOTE: All of the above recommendations are based on the treatment principles symbolized by the EOP triangle that underlines the Fresh Look philosophy for healthy skin care.